After much rumors the past few weeks, it was finally announced by Google that Feedburner has been included in their trophy case of web properties. They have now been… Assimilated. Terms of the deal were not disclosed during the announcement. It was reported previously that the offering was within the $100 Million figure.

According to them the reason for the acquisition was:

Google believes that feed-based content and advertising is a developing space where we can add value for users, advertisers and publishers. FeedBurner’s technology and talented team are a great addition to Google’s current solutions for advertisers and publishers.